Product Marketing MCP Server

Turn product context into a clear marketing decision.

I turned the way I run product marketing into skills Claude can use. Bring a homepage, interview set, launch brief or competitor set. Intelligent Growth helps turn that context into clear positioning, a messaging hierarchy, a launch plan or a competitive opening. Connect once. No code.

Two free starts: positioning diagnosis and competitive gap. 53 product marketing skills in the full catalogue.

Begin with current workNo course or prompt engineering required.
Works where you workConnect Claude, Claude Code, or an eligible ChatGPT workspace.
Updates through one connectionNo prompt pack to download again.

The actual problem

Claude is good. A blank chat still makes you do too much of the work.

You have to choose the process, write the prompt, remember the right questions and keep correcting the output when it goes generic.

That is fine for low-stakes work. It is less fine when the homepage goes live on Friday and the CPO wants to know why the message will win.

Start from the job

Choose the job that needs a decision.

You do not need to learn a new system first. Start with the work that is already late.

01 / Positioning

Free positioning diagnosis

Bring your homepage, audience, buyer alternative and evidence. Get the current market frame, biggest positioning risk, missing evidence and next research action.

Diagnose my positioning
02 / Messaging

Turn customer language into a hierarchy.

Bring customer language and the offer. Get a messaging hierarchy, value propositions, proof gaps and a usable first draft.

Sharpen my messaging
03 / Launch

Make the launch call, then make the plan.

Bring the product change, audience and deadline. Get the launch call, brief, channel plan, stakeholder actions and measures that matter.

Plan my launch
04 / Competitive

Find the opening worth using.

Bring the competitors buyers compare you with. Get the gaps, patterns and openings worth using in the next positioning decision.

Run the free competitive gap

What changes

Same brief. Different kind of result.

The point is not a longer answer. It is a recommendation you can defend, the reasoning behind it, the assumptions it made and a working deliverable you can improve.

Blank Claude chat

  • Broad best practices
  • A list of possible directions
  • No clear decision
  • More prompting left for you

Claude with Intelligent Growth

  • A recommended direction
  • Reasoning tied to your context
  • Assumptions and missing evidence
  • A structured deliverable to review

How it works

Three steps. Then get back to the work.

1

Connect once

Choose Claude, ChatGPT or Claude Code. Add the secure Intelligent Growth connection. There is no prompt pack to download or update.

2

Bring the context

Paste the page, interviews, brief, customer language, constraints and evidence you already have. Better context produces better work.

3

Review a usable first version

Challenge the direction, resolve missing evidence and make the final call before anything ships.

Useful output

Advice is cheap. The useful bit is the work that comes back.

Intelligent Growth is built to return the thing you need to review, not another reading list.

01

Positioning recommendation

02

Messaging hierarchy

03

Homepage review and rewrite

04

Launch brief

05

Competitive read

06

Sales one-pager

07

Pricing recommendation

08

Content quality review

Why I built it

I built the backup I wanted when I was the one doing the work.

I have spent eight years doing product marketing across launches, positioning, messaging, growth and sales support.

The hardest part was rarely finding another framework. It was making a good call with incomplete evidence, then turning it into work the team could use before the deadline moved again.

So I turned the way I work into methods Claude can apply. I keep sharpening them as I use them. You get the updated version through the same connection.

Simple access

Start free. Join when you need the rest of the system.

Intelligent Growth OS member

A$49 / month

For the person handling positioning, messaging, launches and competitive work every month. A$490 a year.

  • Full product marketing catalogue
  • Protected methods applied to your context
  • New and improved methods through one connection
  • Member access across supported clients
Become a member

Choose your start

Start on your own. Or message me if you want a hand.

WhatsApp help

If connectors are new to you, message me. I will help get the first run working and ask what was confusing. You never need to wait for me to start.

Message Will on WhatsApp

The practical bits

Questions worth asking.

I already use Claude. What changes?

A blank model makes you choose and explain the process. Intelligent Growth selects a defined product marketing method for the job and applies it to the context you provide.

What can I use for free?

Free access includes the positioning diagnosis and the competitive gap workflow. The diagnosis identifies the current market frame, biggest risk, missing evidence and next research action. A full positioning recommendation, messaging review, launch plan and the rest of the catalogue requires membership.

Is this my Marketing Brain?

No. Your Marketing Brain is the private context and infrastructure you own. Intelligent Growth is the subscribed library of maintained marketing methods that can use the context you choose to provide.

Does it replace my judgment?

No. Challenge the recommendation, check the assumptions and make the final call. The product gives you a stronger first pass and makes the thinking visible.

Does it expose the underlying methods or source material?

No. Protected methods run on the hosted service. Your chosen client receives the applied result for the current job, not private method files, reference libraries, provider prompts or source documents.

Can it teach me how to do the work?

Yes. It can explain the relevant principles, walk you through the process, show why a recommendation holds and help apply the method to your situation. It will not reproduce or export the private source library.

What context should I give it?

Start with the product, audience, alternatives, customer evidence, business constraint and deliverable you need. If something important is missing, the result should tell you.

What happens to my data?

The product needs the context you send for the current task. Analytics record safe events such as connection, method, tier, client, outcome and broad error category. They do not record prompts, outputs, email addresses, credentials, source text or full URLs. Read the privacy policy for the complete terms.

Why does part of the work run on your model API?

MCP does not require this. It is a product choice. Selected methods and quality checks run on the hosted service so the deeper process can be applied consistently without sending the full private method to your model. The structured result returns to the client you chose.

Will it work in ChatGPT?

Full custom MCP setup is currently available on ChatGPT web for eligible Business, Enterprise and Edu workspaces. An admin or owner must enable developer mode and create the app. Pro accounts currently have read and fetch connector support only.

What if setup does not work?

Use the troubleshooting steps or message Will on WhatsApp. Include the client and the step that failed. Never send an access token or private company content.

Try the work

See what buyers are likely to assume from your current positioning.

Bring the homepage, audience, buyer alternative and available evidence. Get the current frame, biggest risk, missing proof and next research action.