Inputs
What you bring
- Product and audience
- Buyer alternative
- Current homepage copy
- Available customer evidence
Free positioning diagnosis
Find what your positioning currently communicates.
See the market frame buyers are likely to assume, the biggest weakness in the current story, and the proof you still need.
The decision
Is your difference visible to a buyer, or only to your team?
Start with the current copy, audience, buyer alternative and available evidence. The diagnosis finds the most important uncertainty before anyone makes a final positioning call.
Output
What comes back
- Current market frame
- Biggest positioning risk
- Likely buyer alternative
- Missing evidence
- Next research action
What useful means
A focused diagnosis you can act on.
It makes the current buyer signal visible, separates evidence from assumptions and gives you one useful research action. It is not a final positioning decision.
You challenge the diagnosis, check the assumptions and decide what deserves deeper work.
Member workflow
Full positioning review
Move from diagnosis to a positioning direction grounded in your product, customer evidence and buyer alternatives.
Run the full positioning review