Work with me

Let's build it together.

Tell me what you're working on with AI and where you're stuck. I read every one and come back within a day with the next step.

A few short questions, about two minutes.

Tell me what you're working on ↓ See the track record

How it works

Tell me what you're working on

The form below takes about two minutes. I read every one and come back within a day with the right next step, whether that's working together or not.

We build your brain together

We map where your context lives, your calls, docs, customer feedback and competitors, stand up the foundations, and run your next release through it on real work.

Your team runs it

You keep the system and the skills to run it without me. Every release after that starts from what the last one learned.

Where the work comes from

Companies I have helped shape.

Blinq

Intelligent Growth

eBay Ads

Ogilvy · KFC

BBDO + PHD

Blinq · 2025 to 2026 · Senior product marketing manager and first PMM. Repositioned the company and shipped the HubSpot Marketplace launch end to end.

2015 to 2018

BBDO Sydney + PHD Media

Agency years. Account roles across creative and media.

2018 to 2020

Ogilvy, client KFC

Product marketing specialist. KFC Secret Menu: 460M impressions and $1.1M in revenue on zero paid spend.

2021 to 2023

eBay Ads

Product marketing manager across a 5-product ads portfolio, circa $180M. Took one product from $0 to $180M in annual revenue.

2023 to now

Intelligent Growth

Founder and consultant. Prompt Cowboy from 2,000 to 55,000+ users. NextDocs from 0 to 15,000 users in 4 months. Startmate GTM mentor.

2025 to 2026

Blinq

Senior product marketing manager and first PMM. Repositioned the company and shipped the HubSpot Marketplace launch end to end.

What I do

Three things. Done properly.

Not a full-service agency and not pretending to be. These are the three jobs I take.

Marketing Brains

I build an AI marketing system inside your stack: one context layer that turns every release into positioning, messaging and launch assets. It stays when I leave.

System design and build Context and voice encoded Team trained to run it

See how a Marketing Brain works →

Positioning and launches

Classic PMM craft with receipts. Positioning, messaging, launch strategy and the assets that carry them, written and shipped, not just advised on.

Positioning and messaging Launch strategy and execution Website and page copy

See the launches →

Training and workshops

I teach marketing teams to work this way themselves. 500+ marketers trained live, from startups to enterprise teams.

Live team workshops AI marketing enablement Startmate GTM mentor

Join a free workshop →

Writing

How I think, in writing.

Marketing is the bottleneck now → How to write positioning with AI → AI competitive analysis for product marketers → How to use AI for a product launch → Claude prompts for product marketers (that aren't slop) →

All posts →

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